Google Ads is an online form of pay-per-click (PPC) advertising for businesses to promote on different mediums. Google Ads uses different types of pay-per-click (PPC) advertising strategies, including Google Search Ads, Google Shopping Ads, Google Display Ads and more, to provide suitable digital marketing solution for advertisers to customize their budgets and goals. Google determines the position and the place of your ads according to your campaign’s keywords. The major difference between Google Ads and search engine optimization (SEO) is that you only have to pay the amount you have bidded when a visitor clicks on the ads.
What Are Google Ads?
How can Google Ads boost search activity?
Increase search visibility
Improve search rankings
Drive more search website traffic
Types Of Google Ads.
// Google Ads
Google Search Ads is a prevalent form of pay-per-click (PPC) advertising in which the advertisement is based on Google Searches.
Google Display Ads are visual banner ads that can be seen on Google Display Network (GDN).
YouTube Video Ads is a strategy of advertising your video content in an attempt to maximize your user reach.
Google Shopping Ads are ads that include rich product information, such as a product image, price, and information details.
What Does The Search Network Include?
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Google Search Partners
For text ads, search partners include hundreds of non-Google websites, as well as Google Video and other Google sites.
Google Search Sites
These include Google Search, Google Pay, Google Shopping, Google Images, and Google Maps.
A Google Ads Agency can help monitor your website’s performance and costs. With a team of experts closely studying the market and keeping up-to-date with the latest trends, we can create an in-depth tailor-made campaign to target your audience precisely. With the help of our Google ads agency, we can identify which search network and type of ads are the most beneficial and effective for your business and marketing campaign. As a Hong Kong Google Ads Agency, we will focus on both the local and international market situation, as well as your business performance to formulate a better campaign for a higher conversion rate. It is of vital importance to formulate detailed reports for clients to fine-tune their performance and create exceptional content to attract customers.
How can a Google Ads Agency help you?
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Why Choose Us?
With the help of our team, we can identify which search network and the type of ads are the most beneficial and effective for your business and marketing campaign. Furthermore, we will study the market and your business to come up with a keyword proposal which will be our suggestion of what keywords you should bid on for your business.
How can Google Ads benefit you.
Displaying your Google ads to potential customers can maximize conversions, return on investment (ROI) and sales volume.
Pinpoint your target audience
Google ads can give you instant results in conversions and brand awareness. Furthermore, constant optimization of Google Ads campaigns can lead to a higher conversion rate and increase in the return of investment.
Enhance brand awareness
The return on investment (ROI) is appealing that your per-per-click (PPC) campaign can have higher conversion rate.
Search engine optimization (SEO) and Google Ads can be done together which can help to rank in search engine result pages (SERP). Search engine optimization (SEO) can increase the organic ranking of your website, while Google Ads can target specific keywords and phrases that promote your website by using keywords and phrases. Our digital marketing agency provides services for both SEO and Google Ads, and we can create a comprehensive plan that employs both marketing tactics suitable for your business needs.
Google Ads works under the pay-per-click (PPC) model, which is focused on specific keywords and phrases on Google and provides auctions for the keywords. They appear above organic search results, but not always on the first page of search engine result pages (SERP). Their order of appearance on SERP is determined by a live bidding process that determines their bid price and Quality Score. The bidding will decide how much you pay for each time a user clicks on those Google Ads. The bids with Quality Scores which range from 1 to 10 will determine the ranking in SERP.
The cost of Google Ads depends on your budget. Google Ads does not set a cost for each ad since a live auction predetermines the bid price. The pricing of Google Ads is flexible depending on your budget, business, and strategy, etc. Google Ads does not have many requirements, such as contract length. You may discuss Google Ad costs with our Hong Kong agency team who will gladly help devise a Google Ads plan that caters to your company needs.
Basically, there are three types of Google Ads. Search Network campaigns show text ads on the search engine result pages (SERP). Display Network campaigns provide image ads on your website. Video campaigns contain 6 or 15-second video ads which will be shown on YouTube. R-Digital is a Google Ads agency that has extensive services, and we can help your company determine which types of Google Ads to adopt for your goals.
In 2018, Google AdWords turned into Google Ads. It became a new brand and included a series of campaigns, including Google Search Ads, Google Display Ads, and Google Shopping Ads. Various Google agencies, such as us at R-Digital, have adapted to the changes and are well-versed in the various campaigns and know how to make use of them to increase company visibility and credibility.