Case Study.
Food and Environmental Hygiene Department
// Overview
R-Digital Helps FEHD Boost Hong Kong's Food Safety Compliance.
R-Digital partnered with Hong Kong's Food and Environmental Hygiene Department (FEHD) to launch a comprehensive digital awareness campaign targeting food safety compliance across the city.
Through strategic use of Google Display Network and YouTube advertising, we successfully reached diverse demographics and significantly improved public engagement with food safety initiatives.
// About
Client Background.
The Food and Environmental Hygiene Department is responsible for ensuring food safety standards across Hong Kong's 18,000+ food establishments. With increasing concerns about foodborne illnesses and the need to reach diverse age groups, FEHD required a modern digital approach to complement traditional awareness methods.
Key Challenge.
Multi-generational Targeting
Reaching both younger digital natives and older demographics who are often overlooked in digital campaigns
Bilingual Messaging
Ensuring effective communication in both English and Traditional Chinese
Measurable Impact
Demonstrating tangible improvements in food safety compliance and awareness
Marketing Tools & Technologies.
Google Ads
Google Analytics
R-Digital SEO Tools
Our Strategic Approach.
Google Display Network.
Targeted visual campaigns across Hong Kong's most visited websites, focusing on food-related content and local news platforms.
Key Platforms:
ON.CC
PIXNET
Bastille Post
Oriental Daily News
YouTube Advertising.
Educational video content and targeted pre-roll ads to reach older demographics often overlooked in digital campaigns.
Delivery Channels:
Mobile Apps
HK01
myTV SUPER
TVB
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Audience Targeting Strategy.
Leveraging demographic, interest, and behavioral data to precisely reach Hong Kong residents most likely to engage with food safety initiatives
In-depth analysis of target audience digital behavior and preferences
Research & Analysis
Developing engaging, informative bilingual creative content
Content Creation
Delivering relevant messages to the right audience at optimal times
Targeted Delivery
Continuous monitoring and optimization for best performance
Optimization
Campaign Results & Impact.
54K
GDN Clicks
23.7M
GDN Impressions
4.4M
YouTube Ads Impression
33.5%
YouTube Ads View Rate
Client Testimonials.
R-Digital's strategic approach to our food safety awareness campaign exceeded expectations. Their understanding of Hong Kong's diverse demographic landscape and ability to effectively reach both younger and older audiences through targeted digital channels was remarkable. The 30% increase in website traffic and measurable improvement in compliance rates demonstrate the real-world impact of their work.
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